將來銀行 動態識別
NEXT BANK motion ident
這組動態識別以對話作為主軸。代表將來銀行與客戶的兩塊版片，以俏皮、靈活的方式來回傳接中間產物，不時變換姿態與視角，呈現雙方對等、互信的關係。
中間產物作為交流的象徵，在傳接中不斷變換型態，像對話框般層層累積，隨著往返逐漸壯大，最後化為多邊形向上昇華，成為共好的品牌價值。
完整將來銀行識別設計可參考： https://www.behance.net/gallery/84980187/NEXT-BANK-website-design
This motion identity is built around dialogue. Two panels, standing for NEXT BANK and its customers, pass an object back and forth in a playful, agile way, shifting their poses and viewpoints along the way to show a relationship built on equality and trust.
The object stands for the exchange itself. It keeps changing form as it’s passed along and stacks up like speech bubbles. With each exchange it grows larger, until it rises as polygons and becomes the shared value the brand stands for.
For the full NEXT BANK identity design, see: https://www.behance.net/gallery/84980187/NEXT-BANK-website-design
